Described as a witty interpretation of the term ‘sweetheart’, Sweet Visetos symbolises blooming love with a heart-shaped cherry. A joyful mix of colour and pattern gives the product a kitsch edge, the company said.
The new collection comprises a Boston bag, the popular tambourine bag shape and long zip-around wallets in two colours: beige and pink.
These special-edition gift items are available from February 2012 exclusively in MCM flagship boutiques worldwide.
A number of zip-around wallets are available in the special-edition Valentine's Day collection
About MCM
Born in in 1976 during Munich's heyday, MCM embodies the sophisticated and culturally rich spirit of the city. A long-time favourite of international royalty, celebrities and VIPs, MCM draws on its tradition of prestige and quality. The logo symbolises 1900 in Roman numerals.
MCM continues to be the pioneer of the market by continuously evolving with clever designs, durable materials, and delivering versatile styles to suit every need. Bag styles run from classic black and tan to statement-making models in strong colours. The brand offers sophisticated handbags, practical and stylish luggage, functional business bags and trendy small leather goods, all crafted from materials such as leather, fabric and exotic skins.
MCM has boutiques in major cities such as Athens, Berlin, Düsseldorf, London, New York, Beijing, Shanghai, Hong Kong and Seoul. The brand is also sold by prestigious retailers in key markets including the US, the UK, Dubai, Italy and Russia.
For details, contact: Susanne Laible, MCM, tel: +41 44 368 1668, fax: +41 44 368 1601
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